Wood Positive Initiative By The Body Shop

Beauty just isn’t about looking like a painted bimbette. It’s way beyond that. It also includes feeling beautiful and beautifying the environment. I would personally not want to use cosmetics that fetch me compliments while hurting the earth.

Thank God for brands like The Body Shop, which divert a great fraction of their resources in protecting the Earth. Celebrating that positivism and goodness, TBS yesterday on Earth Day hosted a small event at their outlet in The Select CityWalk, New Delhi. The look of the store was indeed refreshing with everything done in green and white just like the dress code, which I did manage to follow. Speaking to the much friendly and warm representatives of TBS, I figured a lot of ways in which the brand contributes towards giving back to the environment and in maintaining the natural balance. Some of these ways include minimalistic packaging in all TBS products, use of recyclable plastic and beauty ranges made out of completely bio-degradable ingredients that are not only harmless for us but also for the environment. Well, don’t get into thinking it was a boring event with TBS staff lecturing on Earth Day because it was wrapped with a lot of fun activities that women can barely resist.

There was a small station offering pampering hand massage with their new ‘Absinthe’ hand cream while another beauty desk gave makeovers by special TBS experts. A lot of us were without a hold-up fascinated by that.

I specially loved their quick bites and desserts done in the nature colours. And finally before making an exit most of us made a pledge towards the Earth by signing the pledge cards and indulged in some posing in a corner that looked well stuffed with props.

Take a quick peek…

Image

Women enjoying TBS special makeoverImageImage

ImageYummy cookie it was!

ImageI pledge not to use plastic. So, what is your pledge towards saving the Earth?

xoxoxo

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