Eat, Shop and Love @ KITSCH

Come Wednesday, and we could sense high fashion giving company in the vicinity, that’s when our eyes popped-out seeing KITSCH open its first luxury fashion flagship boutique in Delhi’s posh locales of Defence Colony.

Come once, you would be left to make multiple trips. The store has it all to be a girl’s best friend.  For each fashionista would give brownie points to the concept of this boutique. Well, if you have the kitty and are looking for great fashion, hunt no more. Kitsch epitomizes the season’s must-have collection from the world’s top luxury fashion brands such as Alexander McQueen, Saint Laurent Paris, Rag & Bone, Stella McCartney, Diane Von Furstenberg, Halston Heritage, Victoria Beckham, Alice & Olivia, Dolce and Gabbana Dsquared2 and Herve Leger and many more. Chloe and Jason Wu are the latest addition to the universe of Kitsch. Good news is that your accompanying partner shall also find some fine things for himself.

An ultimate shopping experience for all the fashion lovers is certainly assured.

The launch evening was one worth witnessing. The crème de la crème of the city entered the boutique holding placards stating tags like, “Kitsch Me”, “Limited Edition”,  “Not on Sale” just like a party wagon. The evening saw the presence of AD Singh, Ramola Bachchan, Reema & Vidushi Mehra, Nikhil Mehra, Rohit Gandhi, Tarni Manchanda, Puneet Juneja, Zoya & Zenia Singh, Dheeraj Puri, Akshay & Sunanda Kashyap and many others.

 To make the launch much more entertaining Mr. Dhruv Sachdeva (Creative Director – Humour me) & team played perfect music for the evening from their latest play 7 Days to Wonderland.

The décor especially the leather trunks remind you of a Parisian boudoir where the madame of the house spent her time dressing up elegantly each day. A huge white leather table in the entrance hall features immense selection of footwear and bags! “Delhi patrons are ready for a standalone boutique as they are evolving with the latest happenings on the fashion scene. They demand latest trends and products at par with international standards” said Priya Sachdev, COO, and Creative Director, TSG International Marketing Pvt. Ltd.

The new flagship store not only houses renowned International brands under one roof but but also had the Award-winning chef and restaurateur, Ritu Dalmia’s well known restaurant Diva in a new avatar on the first floor. Ritu will present ‘Diva Kitsch’, a modern Asian cuisine restaurant. Together with Kitsch, the endeavor will offer a unique lifestyle experience that will bridge the love for fashion, art and food.

And there is still more on offer; at Kitsch you get the assistance of a personal shopper, your own personal stylist and a concierge service with exclusive loyalty benefits together with a complete wardrobe solution for both men and women.

Kitsch sure wins hands down in impressing us. Get ready to share your Kitsch Experience!

Here is a peek into the launch evening…. Charu and Priya get to pose with the guests…


Ramola Bachchan, Priya sachdev and Purnima Reema and Vidushi Mehra with Charu SachdevAD Singh with Priya and Charu Sachdev

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