It´s not often that a brand takes a social issue beyond just a CSR stunt. Hard Rock Café has however left Sonali and me pretty impressed with their PINKTOBER campaign, which has been a constant annual activity from the last 14 years. That is some seriousness!  Isn’t it?

For those who are not aware about the campaign- Pinktober is a Breast Cancer awareness campaign run in the month of October at Hard Rock Café.  This initiative with PINK menu offerings, Pink drinks, live music events highlighting local and emerging talent and limited-edition merchandise helps celebrate the courage of breast cancer survivors and their efforts to spread awareness. Hard Rock Café outlets in Mumbai, Bengaluru, Delhi, Pune and Hyderabad will donate the proceeds from their month long charity efforts to the Elle-Ogaan Cancer Foundation.

This year it means even more for us as we got to attend an interactive bloggers meet with experts from Indian Cancer Society, organised by HRC, Saket. It was an extremely informative session and imparted in-depth knowledge on the health issue that we otherwise tend to ignore. What is also considered a taboo in Indian society, Breast Cancer has become a more than common problem in urban setups. But what is sad is that unlike the developed nations, the survival rate in India is very less and the only reason behind the same is an ignorant population. Doesn’t it make sense to just know a little about problem and take the right preventive measures. Here, are some very quick tips on how the evil Breast Cancer can be kept far far away!

-To start with, every woman must do a self breast examination test every-month followed by a time to time medical examination specially after the age of 30.

– We know alcohol and cigarettes tempt but trust us they cause not only cancer but a lot of other harmful diseases. So, quit smoking completely and atleast reduce consumption of alcohol as much as possible.

– Maintain a low fat diet and maintain weight.

– Exercise regularly.

To sum up, it is important to maintain a healthy lifestyle, while also doing regular examinations. And very importantly, please spread this awareness among all the women around you.

For any further information, you can visit http://www.indiancancersocietydelhi.com

And finally a neat and alcohol free cheers from Hardrock Cafe´ 🙂