All brands do as a norm throw parties particularly announcing their new collection, brand ambassador and the like. However, this recent event had it all to remain a talk-point for years to come.
The bad news is that we were not present there though there is good news too! We have been packed with all the information to keep us abreast with an absolute wow event.
The Michael Kors Jet Set Experience, an immersive 360-degree event that included moving images, digital projections and a never-before-seen runway show featuring the signature Michael Kors Jet Set Collection.
Michael Kors tapped into innovative digital techniques—high-definition video projection system Musion Eyeliner™ to bring dramatic filmic effects and spectacular free-form holographic moving images to a live set. Large-scale theatrical projections and life-like illusions transported the audience to different locations within the film – each destination a perennial Michael Kors favorite.
So, without any further delay, get set to be blown over-
Photo Credit: Getty Images
More on the Event:
WHO: Michael Kors, Hilary Swank, Freida Pinto, Camilla Belle, Carina Lau, Lin Chi-Ling, Zhang Xin Yi, Qin Lan, Gao Yuan Yuan, Angelababy, Miranda Kerr, Isabeli Fontana, Rosie Huntington-Whiteley, Leigh Lezark from the Misshapes, Karmen Pedaru, Ming Xi, Shu Pei, Tian Yi, Emma Pei, Alana Zimmer, Katya Riabinkina, Kelli Lumi, Ji Hye Park, Zhao Lei, Benjamin Eidem, Arthur Gosse, Vika Falileeva, Maud Welzen, Grace Mahary.
WHEN: May 9th, 2014 at 8:30PM
WHERE: Business Aviation Center of Hongqiao International Airport. No. 99, Yingbin Qi Road. Shanghai.