ASICS Tiger takes the India Route

There was much excitement in the Capital on Friday as the Iconic sports lifestyle brand ASICS Tiger announced its presence in India via the e-commerce platform, jabong.com.

Good news for both men and women is that there is much to choose from in their Spring Summer 2016 collection which looks very appealing. The retail prices shall range from Rs. 5999 to Rs. 12499 and this collection shall focus on the fusion of ASICS Japanese heritage and modern fair.

Rajat Khurana, Director for ASICS India said, “Announcing ASICS Tiger in India is a mark of great accomplishment for our team, and we are excited to present a range of high quality footwear to the street fashion-savvy market in India. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It was a strategic decision to enter the market via e-commerce keeping in mind the evolving buying patterns of consumers, especially the fast paced fashion centric audience.”

And here are few glimpses from the brand day-

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