On Top Fashion Gear with Avnni Kapur

Well, truthfully you can’t ever really have an overdoze of weddings considering quite a few celebs got married lately but fact is that the wedding season is on and the charm and beauty of a bride or the excitement of the groom are sights which seldom go out of demand so to say.

Weddings are beautiful, no matter how simple or lavish they maybe- weddings are just beautiful. And the most talked about are the brides at these weddings (sorry guys but guess you know it too). Also, we reckon the looks for the pre-wedding day celebrations are rather important as they let you truly experience and create a build-up to the big day!

So, since it is the wedding season and we want our brides to look their gorgeous selves- we got talking with one of our favourite designers from Delhi. Well, not that she just has a youthful take on design herself but her clothes are unique, colourful and playful. And I must add that every time I visit Avnni Kapur’s store- I am always pleasantly surprised by something or the other for the pieces wouldn’t be very routine.

When asked about the Mehendi celebrations, she said, “A trend that is hitting this season for Mehendi is the mid-length skirt and crop top which is comfortable and allows the wearer to show their beautiful Mehendi designs. What is more is that it is practical and very easy to carry. People are also trying to experiment with more vivid and vibrant colours, therefore no greens.” Further commenting on the hues for Mehendi, the designer said that to feel and look different, she would recommend trying colours like lilac, shades and tints of bright blues, or maybe even corals.

And with the hits, you also got to know the other side. Avnni said,” A complete no-no for Mehendi will be over-accessorizing with Jewellery, a little bling is what is needed but do not go overboard with it. Also, a no-no to Churidars please.”

And no such celebrations are going to be complete without the bride’s squad. Yes, we are talking about our bridesmaids. Avnni suggested, “The bridesmaids can always opt for something simpler like dhotis, crop-tops and skirts or maybe a jacket with cigarette pants and can have that element of co-ordination with matching dupattas, maang tikkas or even same colour skirts.”

And the most action-packed function has to be the Cocktail night! The designer said,”The brides of today are keen on having an Indo-western look for their Cocktail with stylish cuts. They also prefer unique drapes, unconventional tops or even long capes. Keeping it traditional yet modern is the way for the brides of 2018-19.” We do agree with our ace designer, don’t we?

Lastly, do check out the fabulous work of our designer-

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Fashion Notes for the New Year’s Eve

Girls, it’s truly one of our favourite times of the year… And come December, we already start figuring our New Year’s Eve plans and then the even bigger question which starts haunting us almost instantly is, “What to wear?”

We are certain that just about every girl goes through the same churn!!! But we are quite excited as Sonali this time around is sharing her thoughts on her ideal New Year’s Eve look for this season. She has kept in mind the current hot trends and what is more is that the look you’ll witness here is simple yet smart and comfortable yet chic. Time to share what she reckons shall truly turn heads as you dazzle to dine and wine with your date…

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Velvet is absolutely hot this season and this one is a true stellar!
Shop this Wine Velvet Shift Dress from http://www.thelabellife.com
Price-Rs.2,640/-

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These heels are sure going to notch up your style quotient while notching up your height and confidence as well!
Shop these Intoto Detailed Multi Strap Sandals from http://www.koovs.com
Price-Rs.2,099/-

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Love great jewellery? You have to love Prerto then! These ones are just too classy!
Shop these Crystal White Rubix from http://www.prerto.com
Price-Rs.3,000/-

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Chokers are big this season, so glamourize the look with this stunner around your neck!
Shop this Grunge Chic Choker Necklace from www.pipabella.com
Price-Rs.749/-

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These are certainly our best friends for they let us carry all our essentials!
Shop this Nicole Genuine Leather Clutch from www.aqshop.com
Price-Rs.1,159/-

In company of these great fashion pieces, I already feel like a glam girl! Hope this post helps you plan your New Years Eve look better.And don’t forget to highlight your eyes and let some blush and gloss compliment well..Wishing you a Sparkling time!– Sonali

KlosetEdit- For the love of Fashion & More…

The whiff of dreams packed with determined and passionate efforts in realizing a unique vision into reality was instantly reflected when I came across the website- KlosetEdit for the very first time.

I readily related to the need for such a platform as we all have some outfits which only stare at us from our closets and seldom meet the cut for our, “Out of the Day” – so it sounds nothing less than amazing to be actually getting to sell them off. Or how about getting an opportunity to buy our most desirable labels at extremely attractive prices only because one of us decides to part ways with it. Yes, KlosetEdit gives closet management a whole new meaning. And that is exactly why I chose to indulge in tete-a-tete with Deepal and Kanika, the lady bosses who made it all happen…

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Kanika Khurana and Deepal Gandhi

Q: Did you both always wanted to turn fashion entrepreneurs? Please share with us on what eventually led to the KlosetEdit?
A: We met at LSE Summer School in 2010 and bonded over our love for all things fashion. One casual conversation of how “we feel like we have nothing to wear and yet have no space in our overflowing closets, wish we could just sell our closet for cash” led us to wonder if more women feel the same way! Post college, we took up full time corporate jobs while never leaving our idea behind.  After conducting extensive market research, we realized that due to increase in demand for aspirational brands, better logistical support and changing mindset of the consumers, India was maturing as a market for pre-loved fashion. The thrill of building a brand to solve the closet needs propelled us to leave our jobs and plunge into the start-up life!

Q: For the benefit of our readers who have several items hanging in their closets lying unused for the longest time, please explain how they can benefit through KlosetEdit?
A: It is a well surveyed fact that women only end up using 20% of the apparel from their closets, rest of the items make up for impulse purchases, unwanted gifts and sizes that don’t fit anymore. While we actively encourage women to donate items they no longer use, branded handbags and designer dresses that aren’t used anymore are hard to just give away! Thus, they keep lying in our closets, gathering dust and taking up space in our precious ‘real estate’. This is where KlosetEdit comes in the picture. We help women sell their ‘too tight’ impulse purchased jeans, barely used dresses and seasonal buys for something more chic, on point and affordable. In order to sell pre-loved fashion, a seller simply fills a simple seller form with a few details of the products being sent along with a few photos. We arrange a pick-up of the styles which are selected by our in-house stylist. Once the item comes to the warehouse, it goes through an extensive quality and authenticity check and a resale price is quoted to the seller, (only once the seller agrees to the pricing) we start the listing process. Everything from photography, hygiene to maintenance is taken care of by our team. As and when the product sells, we forward the money to the seller in form of a bank transfer or store credits.

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Q: Most of us are familiar with the concept of vintage shops being in existence but how has the response been in the virtual world and particularly in the Indian market as far as purchasing a previously owned item is concerned?
A: It has been overwhelming! Sure, there is still apprehension with pre-owned items, but the mindset is fast changing. Buying pre-loved is smart shopping. Why should you pay full retail price when you can buy new items from a variety of brands at up to 80% off? Our excessive focus on QC and curation has led to customers calling us to appreciate the quality of items they have received. Maintaining high quality standards and being extremely transparent about the condition of the items has helped us win loyal customers all over India. We are constantly working towards making buying and selling of fashion as informative and hassle free as possible.

Q: Do you accept only high-end labels? How does one decide what to send for selling and what not?
A: We love all brands from Zara to LV! One can sell anything from a Mango dress to a Hollister skirt to MK bag to Jimmy Choo shoes. We accept most brands from high street to high-end fashion, simply because we don’t want to restrict our collection and we believe each pre-loved item that is in a great condition deserves to be loved again! That being said, we request each seller to look at our list of brands we love and detailed quality standards before scheduling a pick-up with us.

Q: What would you like to say to all those young girls who have a dream but are not able to take it to the next level?
A: Make it happen! Life is too short to miss opportunities. It is always tough to take the plunge, but have a plan, work with a focus and no matter what, don’t stop believing! Starting up has its own highs and lows but the highs are so rewarding. There is no feeling in the world better than seeing your dream turn into a reality.

Q: On a lighter note, when was the last time you got tempted to buy something one of your seller’s sent for the website?
A: EVERYDAY! Honestly, if someone was to ask us on what is the biggest challenge? It sure is this! We get such amazing styles that we really have to control each other from not buying products ourselves!

Q:  Lastly, tell us about the future plans for KlosetEdit?
A: We have been overwhelmed with the response we have got thus far, winning buyers and sellers trust has been the most exhilarating part of our journey. Future plans include geographical expansion, we have seen interest from varied parts of the country and vertical expansion. We also plan to add more styles and categories so people are always looking forward to pre-loved fashion. All of these plans are centered around the customer and ensuring that we provide the best to them.

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So, as I wrap up, it is best that you now straight head to check out their phenomenal endeavor @klosetedit.com

Best,
Sonali

 

 

Summer of Valentine…

We love roses, we totally do… And we love fashion too, you know we do! However, not so often do we see a perfect marriage of both but you all get ready for a beautiful surprise as we both doll-up in outfits from the immensely talented designer Nitya Bajaj’s Valentine Collection where the red rose is truly the hero.

The cuts, fabrics, hues and designs truly reflect great modernity and chicness.

For both of us it was love at first sight as far as this collection was concerned as we totally fell for it the very first time we came across the stuff. Whether it was the gowns, dresses, jackets or the crop tops- we have been drooling over them all.

The post is even more special as after a very long time both of us have been captured together and that too in Germany’s cultural center- Berlin. Well, what makes it even more special is that the profound relationship of friendship too epitomizes love and we will always be each other’s Valentine. Hence, we reckon we are great ambassadors for this collection 😉

The wait is finally over, presenting to you Shagun Tomar and Sonali Vij in Label Nitya Bajaj’s Crop Top and Summer Jacket (respectively) from their splendid collection.

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Helipadonheels wishes you all lots of love and smiles!!! Here’s to the love of friendship!!!

Shop the collection @nityabajaj.com

 

 

 

 

ASICS Tiger takes the India Route

There was much excitement in the Capital on Friday as the Iconic sports lifestyle brand ASICS Tiger announced its presence in India via the e-commerce platform, jabong.com.

Good news for both men and women is that there is much to choose from in their Spring Summer 2016 collection which looks very appealing. The retail prices shall range from Rs. 5999 to Rs. 12499 and this collection shall focus on the fusion of ASICS Japanese heritage and modern fair.

Rajat Khurana, Director for ASICS India said, “Announcing ASICS Tiger in India is a mark of great accomplishment for our team, and we are excited to present a range of high quality footwear to the street fashion-savvy market in India. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It was a strategic decision to enter the market via e-commerce keeping in mind the evolving buying patterns of consumers, especially the fast paced fashion centric audience.”

And here are few glimpses from the brand day-

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Winter Fashion & more with Nitya Bajaj

So, finally Delhi Winters have arrived! We all have been waiting to wear those chic coats and stunning boots, haven’t we? And winter weddings are no fun if we aren’t able to show-off how well we brave the winters in those ultra glamorous blouses, don’t you agree?

Ladies, wait no more and step out in your fashionable best this winter! The combination of winters and fashion is conceived by many as an excuse to look rather boring but this interview post with a superlative fashion designer is sure to come handy and help you all dress up like never before this season. What is also a known fact is that almost everyone around us seems to be getting married, so our expert also lends some fashion advise for these months when love is ought to be in the air…

Let us confess straight up, we absolutely love her cozy boutique nestled in the locales of Shahpur Jat in New Delhi and what adds to the whole experience is how this designer takes time to warmly embrace each client and helps them make the best buy! No more guess work,  it is time to share about this label which has done umpteen spectacular shows, has been covered in leading glossies and has been worn by several Bollywood celebrities like Sonakshi Sinha, Kalki Koechlin, Prachi Desai, Gauhar Khan and many others.

Label NITYA BAJAJ celebrates WOMANHOOD…the femininity, the elegance and the power of being-SHE with distinction.  The brand is truly synonymous with ethereal luxury.

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Fashion Designer Nitya Bajaj

Now, let us hear what Nitya Bajaj has to say about winter fashion and more…

Q: Three things you reckon that girls must have in their closets this winter?
Nitya: A Neutral colored trench to cover-up, a woolen scarf and full sleeve warmers.

Q: Three fashion trends which are a complete no-no this winter?
Nitya: Drab and sloppy clothing are a big No-NO for any season. Be sharp, be bold, be you! 

Q: Tell us about your fashion icon?
Nitya: I admire Kangna Ranaut and Victoria Beckham for their innate sense of style.

Q: Love is in the air…  Just about everyone is getting married and next month is Valentine’s Day, your style tips for our readers please…
Nitya: Avoid RED! It is clichéd and overdone! February is a beautiful month; it is also my anniversary month. I suggest you experiment with colors. Red can be worn on other ceremonies too besides the wedding day!

 Q: What makes for the perfect look for a bride?
Nitya: Her confidence and smile!

Q: This Valentine’s Day opt for…
Nitya: Giving love to the needy! Help the underprivileged!

Q: Nitya Bajaj and spectacular gowns are almost synonymous… Your advice for to-be brides who are looking for gowns?
Nitya: Come to Label Nitya Bajaj!!!

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Lastly, let’s play rapid fire….

  • Gold or Silver
    Nitya: Silver
  • Gown or Sari
    Nitya: Both
  • Bold Colours or Pastels
    Nitya: Pastels
  • London or New York
    Nitya: London

We can’t thank Nitya enough for making this happen and ensuring the first blog post of 2016 is an ultra cool one! We hope you all enjoyed this post as much as we did putting it together for you! Wishing you all a wonderful 2016!

Love,
Team Helipadonheels

Pictures Courtesy: Label NITYA BAJAJ

 

 

Celebrate Mother’s Day with Rena Love

We at Helipadonheels have been celebrating Mother’s Day with much cheer and excitement…This Friday, we joined the celebrations with one of the most vibrant brands of recent times- Rena Love. The brand’s latest collection is ultra soothing and chic. The fabrics, cuts and colours are all rather interesting and definitely call for a visit to the store.  And what is more is that they have been offering a 20% off on all purchases from 6th-10th May.

Here are some of my favourite pieces from the store, I am sure you too wouldn’t fail to find the most apt one matching your style and taste at their outlet in Defence Colony, New Delhi.

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Ultra stylish and soothing for the summers.

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Can make for the perfect Mother’s Day gift!

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Ideal to add that splash of colour in your closet.

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How about some twist to your work wear with this one?

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Floral prints are a must have this season.

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A neutral skirt that shall go well with most hues.

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It was wonderful being a part of Rena Love’s Mother’s Day Celebrations and thanks to Upasna Gupta, the brand’s founder for being a wonderful host 🙂