KlosetEdit- For the love of Fashion & More…

The whiff of dreams packed with determined and passionate efforts in realizing a unique vision into reality was instantly reflected when I came across the website- KlosetEdit for the very first time.

I readily related to the need for such a platform as we all have some outfits which only stare at us from our closets and seldom meet the cut for our, “Out of the Day” – so it sounds nothing less than amazing to be actually getting to sell them off. Or how about getting an opportunity to buy our most desirable labels at extremely attractive prices only because one of us decides to part ways with it. Yes, KlosetEdit gives closet management a whole new meaning. And that is exactly why I chose to indulge in tete-a-tete with Deepal and Kanika, the lady bosses who made it all happen…

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Kanika Khurana and Deepal Gandhi

Q: Did you both always wanted to turn fashion entrepreneurs? Please share with us on what eventually led to the KlosetEdit?
A: We met at LSE Summer School in 2010 and bonded over our love for all things fashion. One casual conversation of how “we feel like we have nothing to wear and yet have no space in our overflowing closets, wish we could just sell our closet for cash” led us to wonder if more women feel the same way! Post college, we took up full time corporate jobs while never leaving our idea behind.  After conducting extensive market research, we realized that due to increase in demand for aspirational brands, better logistical support and changing mindset of the consumers, India was maturing as a market for pre-loved fashion. The thrill of building a brand to solve the closet needs propelled us to leave our jobs and plunge into the start-up life!

Q: For the benefit of our readers who have several items hanging in their closets lying unused for the longest time, please explain how they can benefit through KlosetEdit?
A: It is a well surveyed fact that women only end up using 20% of the apparel from their closets, rest of the items make up for impulse purchases, unwanted gifts and sizes that don’t fit anymore. While we actively encourage women to donate items they no longer use, branded handbags and designer dresses that aren’t used anymore are hard to just give away! Thus, they keep lying in our closets, gathering dust and taking up space in our precious ‘real estate’. This is where KlosetEdit comes in the picture. We help women sell their ‘too tight’ impulse purchased jeans, barely used dresses and seasonal buys for something more chic, on point and affordable. In order to sell pre-loved fashion, a seller simply fills a simple seller form with a few details of the products being sent along with a few photos. We arrange a pick-up of the styles which are selected by our in-house stylist. Once the item comes to the warehouse, it goes through an extensive quality and authenticity check and a resale price is quoted to the seller, (only once the seller agrees to the pricing) we start the listing process. Everything from photography, hygiene to maintenance is taken care of by our team. As and when the product sells, we forward the money to the seller in form of a bank transfer or store credits.

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Q: Most of us are familiar with the concept of vintage shops being in existence but how has the response been in the virtual world and particularly in the Indian market as far as purchasing a previously owned item is concerned?
A: It has been overwhelming! Sure, there is still apprehension with pre-owned items, but the mindset is fast changing. Buying pre-loved is smart shopping. Why should you pay full retail price when you can buy new items from a variety of brands at up to 80% off? Our excessive focus on QC and curation has led to customers calling us to appreciate the quality of items they have received. Maintaining high quality standards and being extremely transparent about the condition of the items has helped us win loyal customers all over India. We are constantly working towards making buying and selling of fashion as informative and hassle free as possible.

Q: Do you accept only high-end labels? How does one decide what to send for selling and what not?
A: We love all brands from Zara to LV! One can sell anything from a Mango dress to a Hollister skirt to MK bag to Jimmy Choo shoes. We accept most brands from high street to high-end fashion, simply because we don’t want to restrict our collection and we believe each pre-loved item that is in a great condition deserves to be loved again! That being said, we request each seller to look at our list of brands we love and detailed quality standards before scheduling a pick-up with us.

Q: What would you like to say to all those young girls who have a dream but are not able to take it to the next level?
A: Make it happen! Life is too short to miss opportunities. It is always tough to take the plunge, but have a plan, work with a focus and no matter what, don’t stop believing! Starting up has its own highs and lows but the highs are so rewarding. There is no feeling in the world better than seeing your dream turn into a reality.

Q: On a lighter note, when was the last time you got tempted to buy something one of your seller’s sent for the website?
A: EVERYDAY! Honestly, if someone was to ask us on what is the biggest challenge? It sure is this! We get such amazing styles that we really have to control each other from not buying products ourselves!

Q:  Lastly, tell us about the future plans for KlosetEdit?
A: We have been overwhelmed with the response we have got thus far, winning buyers and sellers trust has been the most exhilarating part of our journey. Future plans include geographical expansion, we have seen interest from varied parts of the country and vertical expansion. We also plan to add more styles and categories so people are always looking forward to pre-loved fashion. All of these plans are centered around the customer and ensuring that we provide the best to them.

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So, as I wrap up, it is best that you now straight head to check out their phenomenal endeavor @klosetedit.com

Best,
Sonali

 

 

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Latin Quarters Spring Summer’16 Collection

Well, even writing this post is bringing a smile to my face and that truly highlights the fact that I really had a lot of fun at the Bloggers Meet hosted by the Latin Quarters at their store in DLF Mall of India, Noida.

That morning was bright and colourful both inside and out as on walking into the store, I witnessed their fabulous Spring Summer’16 #TheNewMe collection which was full of life. I have to admit that I personally loved so many of their pieces and could actually visualize them in my closet. The clothes looked very comfortable,  wearable and trendy.

In fact, what took the excitement level a notch higher was when we were asked to pick chits and dress-up basis the theme we received.  I was super happy to receive the theme-Folklore. I got thinking and instantly picked up the dress below which was super stylish but then glancing through even more, I picked up something which I loved even more.

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It is summer time so it is also time to wear a lot of white, what say?

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While you will see the final look right below, accessorizing wisely was the decision I made. I must add that the brand also offers a decent variety of accessories.

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So, here you will see me posing in white and to add a dash of a pretty colour, I opted for a Latin Quarters Tote Bag and not to miss mentioning about the pair of super elegant earrings  which I picked up. It was an amazing experience meeting all these lovely ladies and fellow bloggers 🙂

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I would even like to thank the team yet again for a wonderful morning and the lovely goodies which they presented us.

Lastly, would just like to add that Latin Quarters Spring Summer’16 range truly endeavours to recreate the modern woman’s look with #TheNewMe themed collection. The range promises to weave a psychedelic wardrobe of floral motifs, animal prints and digital graphics in spunky and pastel color contrasts.

So, now when are you playing dress-up next post your retail therapy at the Latin Quarters?  Do share!

Happy Shopping!
Sonali

Winter Fashion & more with Nitya Bajaj

So, finally Delhi Winters have arrived! We all have been waiting to wear those chic coats and stunning boots, haven’t we? And winter weddings are no fun if we aren’t able to show-off how well we brave the winters in those ultra glamorous blouses, don’t you agree?

Ladies, wait no more and step out in your fashionable best this winter! The combination of winters and fashion is conceived by many as an excuse to look rather boring but this interview post with a superlative fashion designer is sure to come handy and help you all dress up like never before this season. What is also a known fact is that almost everyone around us seems to be getting married, so our expert also lends some fashion advise for these months when love is ought to be in the air…

Let us confess straight up, we absolutely love her cozy boutique nestled in the locales of Shahpur Jat in New Delhi and what adds to the whole experience is how this designer takes time to warmly embrace each client and helps them make the best buy! No more guess work,  it is time to share about this label which has done umpteen spectacular shows, has been covered in leading glossies and has been worn by several Bollywood celebrities like Sonakshi Sinha, Kalki Koechlin, Prachi Desai, Gauhar Khan and many others.

Label NITYA BAJAJ celebrates WOMANHOOD…the femininity, the elegance and the power of being-SHE with distinction.  The brand is truly synonymous with ethereal luxury.

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Fashion Designer Nitya Bajaj

Now, let us hear what Nitya Bajaj has to say about winter fashion and more…

Q: Three things you reckon that girls must have in their closets this winter?
Nitya: A Neutral colored trench to cover-up, a woolen scarf and full sleeve warmers.

Q: Three fashion trends which are a complete no-no this winter?
Nitya: Drab and sloppy clothing are a big No-NO for any season. Be sharp, be bold, be you! 

Q: Tell us about your fashion icon?
Nitya: I admire Kangna Ranaut and Victoria Beckham for their innate sense of style.

Q: Love is in the air…  Just about everyone is getting married and next month is Valentine’s Day, your style tips for our readers please…
Nitya: Avoid RED! It is clichéd and overdone! February is a beautiful month; it is also my anniversary month. I suggest you experiment with colors. Red can be worn on other ceremonies too besides the wedding day!

 Q: What makes for the perfect look for a bride?
Nitya: Her confidence and smile!

Q: This Valentine’s Day opt for…
Nitya: Giving love to the needy! Help the underprivileged!

Q: Nitya Bajaj and spectacular gowns are almost synonymous… Your advice for to-be brides who are looking for gowns?
Nitya: Come to Label Nitya Bajaj!!!

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Lastly, let’s play rapid fire….

  • Gold or Silver
    Nitya: Silver
  • Gown or Sari
    Nitya: Both
  • Bold Colours or Pastels
    Nitya: Pastels
  • London or New York
    Nitya: London

We can’t thank Nitya enough for making this happen and ensuring the first blog post of 2016 is an ultra cool one! We hope you all enjoyed this post as much as we did putting it together for you! Wishing you all a wonderful 2016!

Love,
Team Helipadonheels

Pictures Courtesy: Label NITYA BAJAJ

 

 

Celebrate Mother’s Day with Rena Love

We at Helipadonheels have been celebrating Mother’s Day with much cheer and excitement…This Friday, we joined the celebrations with one of the most vibrant brands of recent times- Rena Love. The brand’s latest collection is ultra soothing and chic. The fabrics, cuts and colours are all rather interesting and definitely call for a visit to the store.  And what is more is that they have been offering a 20% off on all purchases from 6th-10th May.

Here are some of my favourite pieces from the store, I am sure you too wouldn’t fail to find the most apt one matching your style and taste at their outlet in Defence Colony, New Delhi.

3O4A0412-1 - Copy  This was one of my most favourite pieces as its back is rather interesting.

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Ultra stylish and soothing for the summers.

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Can make for the perfect Mother’s Day gift!

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Ideal to add that splash of colour in your closet.

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How about some twist to your work wear with this one?

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Floral prints are a must have this season.

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A neutral skirt that shall go well with most hues.

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It was wonderful being a part of Rena Love’s Mother’s Day Celebrations and thanks to Upasna Gupta, the brand’s founder for being a wonderful host 🙂

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My mother’s wonderful. To me she’s perfection.
-Michael Jackson

Well, our mothers are truly wonderful, aren’t they? We definitely owe heaps of gratitude to them for their unconditional love, this life and so much more. Though one day isn’t enough to celebrate this profound bond but let us look at Mother’s Day as another day to raise a toast to them.

W for Woman has truly made the build up to Mother’s Day very special for us. The brand sent us some wonderful goodies and for the very first time both of us donned the same outfit at the very same time.

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I don’t make any bones in admitting that whatever I have learnt about fashion, I have learnt just seeing my mother.

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This Mustard Kurta from their Ivory Coast Collection worked like a charm with both of us. For this particular blog post, while mom kept it more modern, I chose to add a dupatta and we both opted to accessorize wisely. The shimmers in our footwear added quite a bit of glamour to our look.

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The Kurta was actually quite comfortable and makes for the perfect wear for this weather.  What is interesting is that we both picked black lowers to team up with our kurtas.

dThis bond is beyond special and must be celebrated for life!!! We can never thank them enough but as Mother’s Day is fast approaching, let us make sure–we do something special for our lovely moms.

P.S. We loved playing up with our photos oozing with love and added just a tad bit of effects :p

design,deconstruct and develop with Doodlage

Hello beautiful people…Hope this spring is bringing in a breath of freshness even in your wardrobes!!! Well, if not, then this post is sure to get you all excited and charged up for a fashion phenomenon of sorts…

As we do realize that dresses in cool colours and fabrics are the need of the season but we let you doll up this time rather wisely.

We are going to throw some light on the label- Doodlage which offers high street fashion that is both sustainable and exclusive . Their aim is to merge innovative designs with sustainable technique of clothing to make fashion not just chic,but also eco-friendly.They work at re-designing,re-constructing and re-cycling good quality industrial waste.

And for those who like exclusivity as far as their fashion preferences are concerned, there is some great news. They actually do make sure that every product has it’s own identity–in terms of the cut,fabric and color! This also ensures that no two garments are the same. They could be cut from the same pattern but the raw materials would always be different.

Founded in the year 2012, the label is creating quite a buzz for it stands tall on its belief of sustainable and exclusive fashion. Here are few pictures that shall sure get you tempted to shop from Doodlage 🙂  

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Their garments range from INR 2500 to 7500 and are available in all major metros of the country.

P.S.   I am quite kicked to get my hands on my first Doodlage garment…

Photo Credits: Doodlage

Sisley Spring Summer 2015

We are going the black and yellow route with Sisley’s Spring Summer 2015 Collection.  These pieces are absolutely fabulous. While some would give your personality an elegant cum sophisticated touch, the others would prove ideal for the ultimate sexy look. These are our picks as they are not only ultra comfortable but very trendy as well. And just when you are getting bored with too much black in your wardrobe, some splash of yellow would do wonders. If you already haven’t,  then it is time that you give their SS’15 stuff a serious look.  While we have stuck to black and yellow with some white- you should figure your colour palette soon too!

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Good pick for an elegant office look.

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A must in the closet of a social animal as you shall find enough occasions to wear this one!

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Will work well when too much is on a day’s agenda!

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It is always comforting yet stylish.

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If accessorized wisely, it will work well for your Saturday night outing!