Address Home: Ten Glorious Years

We reckon the transformation of a house to a home takes place with love in abundance… Hence, one lands up adding some special pieces with much love to one’s haven of love. And we all like being selective and exclusive as far as our preferences for home decor are concerned as this space speaks much about us and our loved ones as well as our personalities.

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A brand which has impressed us for many years, ten to be precise is Address Home for each time around we have encountered its offerings, we have only been impressed.

Address Home like most would know-creates and curates a world-class range of premium linen, dining, accessories, lighting & furniture; focusing on quality craftsmanship with an eclectic-chic design sensibility.

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And there never has been or nor there would be lack of quality options at Address Home for there is always something for everyone- affluent or aspirational, traditional or trendy. Rajat Singhi, Founder & Creative Director says, “Each customer, each guest in our store is unique, and we respect them for their decorating style. And change is constant in design, especially in India. Our stores are usually in very high footfall areas and we have about sixty percent of repeat customers, who step into our store once every month or two. They want to see newness all the time. So, we have to be on our toes all the time, to keep offering newness and the quirkiness that Address Home stands for.”

The brand takes pride in ensuring top quality and worthwhile creativity with each expansion step that it takes! The brand has grown to 13 exclusive stores in a decade covering 11 cities, and with their online foray they now cater to 300 cities PAN-India and have an international presence with worldwide shipping.

The brand has reached a commendable milestone of completing ten years and reflecting on its journey so far…It all started with converting a car mechanic’s shed into a hi-end retail store at Raghuvanshi Mills, Mumbai. From the look and feel of the store, to lay- outing and visual merchandising, every little detail was seen by Mr. Singhi in person. He reminisces by saying, “It was an amazing success. I remember my first few months when I was there personally, I used to attend to each and every customer and listen to their feedback. It was very enriching to hear them gasp in awe and delight that finally something like this had come to Mumbai or to India for that matter.”

Well, that is quite a success story and here’s wishing them the very best always and hoping to newer chapters of success being added to theirs for explosive growth is expected in the coming years!!!

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Also, log on to- www.addresshome.com

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Very Social

There are few ideas and concepts which you just cannot resist from sharing. One such phenomenon which requires urgent attention for its WOW factor is called Social, situated in the locales of the hip and happening- Hauz Khas Village.  The best thing I felt about of this new outfit is that it blesses you with umpteen jaw-dropping moments. Every time you digest one novel idea, another one pops up soon after!

The raw décor, quirky drinks-deconstructed dishes (still mulling over the fact that my Cosmopolitan Cocktail came with Candy Floss) and a breath-taking view in the backdrop- all this makes for a sensational release.

Screw Social Driver

Social Quarters

Coke & Cane

Not just the drinks but food is as quirky too…

OMG Burger

Jalapeno Mac & Cheese with Parmesan Crust

For people like me who like to work in a rather exciting setting, how about booking their conference room facing the very popular HKV Lake? It’s also the land of the free (lancer) and home of creative souls looking for an exhilarating alternative to a typical work day. Social has it all to make for an ideal work space- a boardroom, wall-space, conference facilities, wall-to-wall uber high-speed WiFi and built-in social interaction.

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And as the time comes to switch-off the work channel, the place quickly changes gear to becoming a high energy bar. Drinks after work, never came so easily!

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Here is saluting all the minds for kick-starting a trend refreshingly different. Riyaaz Amlani, CEO & MD, Impresario Handmade Restaurants says “Coffee shops and cafes have been projected as your “Third Place”, a place away from home and your work/college. With Social, for the very first time in restaurant history we have introduced the Second Place concept, a place where you can both work and play.”

This is one of those rare places, where I want to talk less and want you to see more as seeing more would eventually want you to experience it all the more.

Hours: 9 am to 1 am

Address: 9A &12, Hauz Khas Village, New Delhi – 110016.



 

The Americana Route…

Girls and boys, we are definitely not recommending some heavy duty fashion mantra for this summer! Casual is the look to reckon with J This must have come as a respite to all those who love gallivanting in their flip-flops or ganjis…

Unlike before, casual wear does seem much more chic and interesting, thanks to the endeavours like – AmericanSwan.com

Good news, isn’t it?  Peppy fashion is just a click away!

American Swan product styling is distinctly modern and chic, combining the classic, iconic ‘Americana’ theme with the sensibilities of European Fashion: its refinement, tailoring &effortless styling.

The whole idea of revamping oneself with global designs and standards does sound rather exciting. Honestly, for the high fashion societies that we live in, one needs to opt for something out-of-the-box at all times. Also, it is extremely important that you do not forget to accessorize your outfit well.

The collection at American Swan simply put, follows the 3 A’s as it is inspirational,  accessible and affordable.

These high quality offerings are not just restricted to apparels, the options are overwhelming. So, opt for high sensibilities by checking out their cosmetics, shoes, watches and jewellery!

This international twist will sure be worth the moolah! Have a look…

 

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Get spoilt on- www.americanswan.com