KlosetEdit- For the love of Fashion & More…

The whiff of dreams packed with determined and passionate efforts in realizing a unique vision into reality was instantly reflected when I came across the website- KlosetEdit for the very first time.

I readily related to the need for such a platform as we all have some outfits which only stare at us from our closets and seldom meet the cut for our, “Out of the Day” – so it sounds nothing less than amazing to be actually getting to sell them off. Or how about getting an opportunity to buy our most desirable labels at extremely attractive prices only because one of us decides to part ways with it. Yes, KlosetEdit gives closet management a whole new meaning. And that is exactly why I chose to indulge in tete-a-tete with Deepal and Kanika, the lady bosses who made it all happen…

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Kanika Khurana and Deepal Gandhi

Q: Did you both always wanted to turn fashion entrepreneurs? Please share with us on what eventually led to the KlosetEdit?
A: We met at LSE Summer School in 2010 and bonded over our love for all things fashion. One casual conversation of how “we feel like we have nothing to wear and yet have no space in our overflowing closets, wish we could just sell our closet for cash” led us to wonder if more women feel the same way! Post college, we took up full time corporate jobs while never leaving our idea behind.  After conducting extensive market research, we realized that due to increase in demand for aspirational brands, better logistical support and changing mindset of the consumers, India was maturing as a market for pre-loved fashion. The thrill of building a brand to solve the closet needs propelled us to leave our jobs and plunge into the start-up life!

Q: For the benefit of our readers who have several items hanging in their closets lying unused for the longest time, please explain how they can benefit through KlosetEdit?
A: It is a well surveyed fact that women only end up using 20% of the apparel from their closets, rest of the items make up for impulse purchases, unwanted gifts and sizes that don’t fit anymore. While we actively encourage women to donate items they no longer use, branded handbags and designer dresses that aren’t used anymore are hard to just give away! Thus, they keep lying in our closets, gathering dust and taking up space in our precious ‘real estate’. This is where KlosetEdit comes in the picture. We help women sell their ‘too tight’ impulse purchased jeans, barely used dresses and seasonal buys for something more chic, on point and affordable. In order to sell pre-loved fashion, a seller simply fills a simple seller form with a few details of the products being sent along with a few photos. We arrange a pick-up of the styles which are selected by our in-house stylist. Once the item comes to the warehouse, it goes through an extensive quality and authenticity check and a resale price is quoted to the seller, (only once the seller agrees to the pricing) we start the listing process. Everything from photography, hygiene to maintenance is taken care of by our team. As and when the product sells, we forward the money to the seller in form of a bank transfer or store credits.

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Q: Most of us are familiar with the concept of vintage shops being in existence but how has the response been in the virtual world and particularly in the Indian market as far as purchasing a previously owned item is concerned?
A: It has been overwhelming! Sure, there is still apprehension with pre-owned items, but the mindset is fast changing. Buying pre-loved is smart shopping. Why should you pay full retail price when you can buy new items from a variety of brands at up to 80% off? Our excessive focus on QC and curation has led to customers calling us to appreciate the quality of items they have received. Maintaining high quality standards and being extremely transparent about the condition of the items has helped us win loyal customers all over India. We are constantly working towards making buying and selling of fashion as informative and hassle free as possible.

Q: Do you accept only high-end labels? How does one decide what to send for selling and what not?
A: We love all brands from Zara to LV! One can sell anything from a Mango dress to a Hollister skirt to MK bag to Jimmy Choo shoes. We accept most brands from high street to high-end fashion, simply because we don’t want to restrict our collection and we believe each pre-loved item that is in a great condition deserves to be loved again! That being said, we request each seller to look at our list of brands we love and detailed quality standards before scheduling a pick-up with us.

Q: What would you like to say to all those young girls who have a dream but are not able to take it to the next level?
A: Make it happen! Life is too short to miss opportunities. It is always tough to take the plunge, but have a plan, work with a focus and no matter what, don’t stop believing! Starting up has its own highs and lows but the highs are so rewarding. There is no feeling in the world better than seeing your dream turn into a reality.

Q: On a lighter note, when was the last time you got tempted to buy something one of your seller’s sent for the website?
A: EVERYDAY! Honestly, if someone was to ask us on what is the biggest challenge? It sure is this! We get such amazing styles that we really have to control each other from not buying products ourselves!

Q:  Lastly, tell us about the future plans for KlosetEdit?
A: We have been overwhelmed with the response we have got thus far, winning buyers and sellers trust has been the most exhilarating part of our journey. Future plans include geographical expansion, we have seen interest from varied parts of the country and vertical expansion. We also plan to add more styles and categories so people are always looking forward to pre-loved fashion. All of these plans are centered around the customer and ensuring that we provide the best to them.

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So, as I wrap up, it is best that you now straight head to check out their phenomenal endeavor @klosetedit.com

Best,
Sonali

 

 

ASICS Tiger takes the India Route

There was much excitement in the Capital on Friday as the Iconic sports lifestyle brand ASICS Tiger announced its presence in India via the e-commerce platform, jabong.com.

Good news for both men and women is that there is much to choose from in their Spring Summer 2016 collection which looks very appealing. The retail prices shall range from Rs. 5999 to Rs. 12499 and this collection shall focus on the fusion of ASICS Japanese heritage and modern fair.

Rajat Khurana, Director for ASICS India said, “Announcing ASICS Tiger in India is a mark of great accomplishment for our team, and we are excited to present a range of high quality footwear to the street fashion-savvy market in India. ASICS Tiger products have the perfect blend of ASICS heritage technology to provide maximum support and modern designs for the fashion and style conscious audience. It was a strategic decision to enter the market via e-commerce keeping in mind the evolving buying patterns of consumers, especially the fast paced fashion centric audience.”

And here are few glimpses from the brand day-

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Retro With AND

These days everyone sort of seems to be going the vintage way. Retro dresses, Gatsby hairstyle and Audrey`s sun-hats are all becoming fashion favourites. Well, if you feel our words and have been wondering where to shop then check out AND`s new retro collection.

The collection is about well-fitted silhouettes, lace, pleats and prints; all that is just enough to flirt. 😉

While, you should go and check out the entire collection at the stores, we thought to give you a little dope by sharing few of our picks.

PRICE RANGE: Rs. 1299/- onwards

WHERE: Across all exclusive brand outlets and multi brand outlets – AND

Elements Panel Maxi. MRP.2999 Sheer Retro Shirt Dress.MRP.2999 Autumn waves print maxi dress.MRP.1999

Well Travelled Tenerife

Summers by definition (our definition atleast) mean a beach holiday. Bikinis, tankinis, summer hats, sunscreens, flip-flops, pina-coladas and more become the key essentials. My recent trip to Tenerife, Spain was all about these and here I am sharing a tiny part of my Travel Diary with you guys. To tell you a little about it, Tenerife is the largest of the seven Canary Islands. Being a volcanic island, it is not exactly green but a beautiful blend of high peaks, clear waters, barren roads and lot of adventure. On the one hand there are famous beaches such as Playa de La Vistas, Los Cristianos and Playa de Las Americas that will make you feel like a small part of a big tourist crowd and on the other hand there are those like Playa de La Teresitas that don´t just beautifully beam with their golden sand but also give you enough sense of peace and alone time. Saying that, this island will give you enough space to meditate and party your head down when you like.

Tenerife is not that big and is well connected by a highway. We had hired a cute little Audi for 9 days (its actually cheap) and encircled the island in just a few hours. Since, our experience was good, I can actually suggest hiring from Gold Car. Its a beautiful experience to drive on a smooth highway running through small mountains and right next to the sea.

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Starting with my favourite beach of all, Del Duque is for people who constantly seek all things chic. Being located in the buzzing Costa Adeje, this beach was in fact a short walk away from our hotel, H10 Costa Adeje. The sand is a beautiful mix of white and grey and the water is all blue (I know that is a little obvious). However, this beach is a a little rocky and not the best place for swimmers. But girls have something more to look forward to. Check out below the images of this shopping center, `Centro Commercial El Mirador´ lining the beach. It is super stylish with tiny cosy cafes and shops selling everything luxurious.

That also reminds me that you can´t hit a chic beach without a fit body. Well, I myself  love Gymondo for being the new age way to fitness. Whenever, I find time during the day, I switch on my laptop and start training with this online fitness studio. I specially love their beach body workouts. At the moment the videos are only in German but exercises ask for no language. 😉 Subscribe for the trial period and see how you like it and do share the feedback.

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And when you be done with water, sand and sun, then take a drive down to a pretty little town, La Oratova in North Tenerife. Here you can spend a day walking through old lanes featuring the typical ancient Spanish wooden doors and balconies. When tired, rest by at some cafe and drink local wine for prices so cheap that you will be surprised. I am sharing below lots of pictures from this small pretty town simply because small towns and countryside fascinates me like nothing else.

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Every other door got my attention with its exquisite carvings.

 

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And the lanes in which you can just get lost and not care about the world…

 

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There is something very royal about Spanish wooden architecture.

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Tenerife is also a proud owner of Parque Nacional Del Teide (Del Teide National Park). It is one of the the most visited heritage sites of the world. To excite you a little bit, this place is extremely similar to Mars in terms of geographical conditions and serves as a testing site for robots. This place is a must see for it makes you feel like in a different world that of rocks and lava. And just BTW films like ‘Planet of the Apes’ and ‘Star Wars’ were also shot here. The way to Teida is an experience in itself that you should not miss and you can easily drive to the highest permissible point from where you can take a rope-way and get further up to the peak.

TIP- Book your tickets beforehand for the rope-way. Also, if you want to trek up till the crater then you have to make prior reservation on their official website. Lastly, do carry a warm jacket with yourself as the temperature keeps falling as you go higher.

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Way  to the Teida is extremely beautiful and one that you will always remember.

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Mount Del Teida

On our way back, we stopped by at this beautiful and quiet beach, El Medano. It´s a black sand beach but great if you don’t want to see lot of people and get some alone time. However, know that there is a section of the beach that is exclusively for naturists.

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Another of my favourite things from this place was whale and dolphin watching. Seeing them in the most natural surroundings is way more chic and fun than seeing them dance in a zoo. I am sharing this picture below to give a fair impression of how close you can see them from. I could hear the whales breath. Yea, that close!

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And now getting to my favourite part- `fashion´, here are my beach essentials for 2014. You can click on any photo to view enlarged gallery (and also read captions).

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Sandy FACES

FACES cosmetics recently unveiled their latest ULTIME PRO SAND COAT nail lacquers at their flagship store in GK-1, M Block Market. The collection was launched over a fun-filled afternoon event that got bloggers and journalists together to enjoy nail makeover by `Nail Spa by Gurpreet´.

The new Sand Coat collections draws inspiration from beach holidays. The glimmering colours leave an interesting sandy texture behind and stays for long.

The spa session was very much based on the Christmas feel of the season and everyone got their nails painted in different festive colours from the collection. I personally feel they fit well for partying and chilling- times when you want to let loose and experiment.

Some other things I recently tried from the brand are Ultramoist lipsticks and nail-paints in neon hues and must say that they are worth it. I am also itching to try their dry oils for body! If you already have then share your feedback 🙂

FACES ULTIME PRO SAND COAT collection

FACES ULTIME PRO SAND COAT collection

With Vishaka Chhaproo AVP- Marketing & PR at FACES Cosmetics India ltd with Lavli at FACES Canada GK Store

With Vishaka Chhaproo AVP- Marketing & PR at FACES Cosmetics India ltd with Lavli at FACES Canada GK Store

 

IBFW Day 4- Rohit Bal

Now that IBFW is over, we can confess that this was the finale for us. Known as ‘India’s master of fabric and fantasy’, Rohit Bal left the onlookers in amazement with his splendid show. 

His collection, ‘The Mulmul Masquerade’ on day 4 of India Bridal Fashion Week was a beautiful definition of fusion. Sharing his excitement on IBFW he said, “I have done so many couture shows in the past, but I never showed my bridal collection on the ramp, and it’s an amazing time to showcase bridal collection.” 

Not just the collection, even the set was very extravagant with lotus flower pendent lamps of varied sizes which were hanging down the ceiling. Backgroung songs such as ´Khoya Khoya Chand´added to the ambiance. The famous model, Nayanika Chatterjee opened the show wearing a Victorian gown. Victorian look hairstyle donned by the models, frilled high collared blouse teamed with a sari and floor sweeping jackets, reminded everything about the Elizabethan era. With the collection, he intended to take the audience on a journey through centuries of Indian and Elizabethan eras of elegance and opulence. Models sashayed down the ramp in long gowns and with extensive use of muslin in the creation of those Victorian collars, it made everything look so royal.  

From simplicity of muslin to extreme grandeur of rich velvets, the collection was signifying at the rich craftsmanship of both these periods. In the men’s collection, there were dhoti pants teamed with jackets, coats over kurtas, long coats with slits in beautiful paisley thread work worn over long skirts and teamed with pyjamis. A lot of kashmiri embroidery work was seen on gowns worn with short velvet jackets by the models in his show. MULMUL collection was all about antique gold kasab kashmiri embroidery on muslin to shibori on fabrics like voiles and chanderi.

The highlight of the evening was when Sonam Kapoor in beautiful muslin and paisley pattern lehenga closed the show for Rohit bal as his show stopper. The show ended with Rohit Bal and Sonam Kapoor dancing to the tunes of a bollywood number.

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IBFW Day 4- Ashima Leena

Designers Ashima and Leena Singh,need little mention of their strengths. Their almost 20 years old rock-solid label has been truly dedicated to the amalgamation of the periodic trends with modern times and has achieved applause from all across.

This time around,  the breeze of fresh air was bought in by Rhea Singh, daughter of Leena who made her official debut with the bridal collection, she will be a newest face of this legendary label. With the incorporation of Rhea’s new strategic planning skills, Ashima –Leena focused on Mughal influenced styles and techniques for their collection.

The whole traditional-classical look of the ensembles was further enhanced by side-braids which the models flaunted. The collection showed Dhotis which were teamed with short kurtas and sheer jackets with intricate zardosi work.  Another set of the collection was in soft greens, fuschia pinks with fine gota-patti work. Sharara pants, transparent embroidered pyjamis in pietra-dura motif teamed with short anarkali were few highlights of their collection. 

Nargis Fakhri in royal red jacket with intricate zari work and shimmery lehenga concluded the show on high for them.

A special whistle since my childhood friend, Heena Bhalla added much charisma by walking the ramp for them 😉

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Heena Bhalla

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Image Nargis Fakhri for Ashima Leena

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                                         Nargis Fakhri with Ashima Leena